Purpose:
The WearRA Marketing & Communications Workgroup is tasked with promoting the adoption of wearable robotics technology by producing and distributing credible content, campaigns, and resources that educate stakeholders and grow awareness.
Our goals are to:
- Increase awareness of exoskeleton benefits for industry, healthcare, defense, and research via newsletters, blogs, videos, and reports.
- Support members with marketing tools, social amplification, and exposure across WearRA channels.
- Showcase real-world use cases, expert insights, and success stories that highlight measurable value.
- Foster collaboration through webinars, fireside chats, and podcasts on trends, challenges, and innovations.
Recent Delivarables & Activities:
Thought leadership and content.
- Weekly newsletter production and curation (joint venture with ExR)
- Follow wearable technology news, trends, jobs, awards.
- Suitable for producers, students, academics, evaluators, investors, and regulators.
- Growing the joint podcast on exoskeletons and wearable robotics with ExR
- Planning and guest outreach (led by George Woodland)
- Recording and co-host (Dr. Sugar)
- Editing and co-host (Borislav “Bobby” Marinov)
Workgroup Leaders:
- Borislav “Bobby” Marinov
- Dr. Thomas “Tom” Sugar
- George Woodland
How To Participate:
- Meeting cadence: Biweekly, 55 minutes (Pacific Time friendly)
- To join, contact us via email.
What We Measure:
- Newsletter open rate and content engagement
- Podcast views and downloads
- Website views
Last updated: September 2025